I’m Felicia Kawilarang—a brand builder, storyteller, and creative strategist with a deep love for turning vision into presence.

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After leading marketing at Halodoc from seed to Series D, I now channel that experience into building brands that don’t just look good—they mean something. I’ve shaped narratives for tech companies, public figures, and lifestyle ventures with one belief at the core: If it doesn’t feel true, it won’t resonate.

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Through FK Creative and Ryse & Shyne, I help brands rise with clarity, confidence, and soul. I care about impact. About voice. About that subtle tension between luxury and realness.

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This isn’t just marketing.
It’s memory-making.