A quite rebellion, a bold beginning: My Journey to Launch Ryse & Shyne

Launch Day Journal — June 10th

On a calm June morning in 2025, nestled in the comfort of white sheets, I document my journey with Ryse and Launch, pouring thoughts into my journal on the laptop.

As I sit down to write this, I can’t help but reflect on the paths that led me here. Launching Ryse & Shyne today, on June 10th, feels less like launching a business—and more like crossing a deeply personal threshold.

This moment marks a milestone in my ongoing journey of healing

, rediscovery, and quiet empowerment.

The Career That Shaped Me

Throughout my career, I’ve worked with incredible teams and built meaningful brands. I started in corporate marketing, eventually becoming Chief Marketing Officer at Halodoc, where I helped grow a startup into one of Indonesia’s leading healthtech platforms.

While I thrived on strategy and metrics, somewhere along the way I began to feel disconnected. My heart wasn’t in the numbers—it was in the stories. The human ones. The messy, beautiful, emotional ones.

The Awakening

After my marriage ended, I was cracked open in a way I didn’t expect. Divorce isn’t just the end of a relationship—it’s the beginning of an identity shift.

In that space of heartbreak and exhaustion, I reconnected with the quiet parts of myself. I learned that wellness isn’t a luxury; it’s a survival tool. Yoga, journaling, stillness—these became my lifelines.

I realized that so many women walk through this fire quietly. And I wanted to build something for us. Something that didn’t demand perfection, but honored process.

Burnout and the Rebuild

Burnout whispered through every part of my life. I was successful—but tired. Present—but disconnected.

Healing, I’ve learned, is nonlinear. Some days are full of light. Others are heavy with fog. But slowly, I built a new rhythm. And through honest conversations with other women, I saw that I wasn’t alone.

Not every rise is loud.Some rises happen in the quiet.And those are the ones I built Ryse & Shyne for.

A Brand with a Pulse

Ryse & Shyne is not just a brand—it’s a sanctuary. It’s for the women in transition. The ones rebuilding. The ones learning to be on their own side again.

Every product is made with intention, inspired by the idea that healing is circular, not linear. We honor softness, we celebrate strength, and we make space for all the messy, beautiful in-between.

Honoring the Quiet Strength

What I’ve learned is this: strength doesn’t always roar.

Sometimes it’s the woman who gets out of bed after a hard night. The one who chooses herself again and again, even when it hurts. The one who’s redefining what power looks like.

Ryse & Shyne honors that strength. It celebrates the softness, the boundaries, the rebuild. The beautiful evolution of being human and becoming whole.

An Invitation

As we celebrate this launch, I invite you to join us. Whether you’re in a season of growth, grief, or glow—this is for you.

This is more than a product line. It’s a movement.A reminder that you are not alone.That your softness is not weakness.That your story matters—just as it is.

To any woman still finding her rhythm:Pause. Breathe. You’re allowed to begin again.

This brand was born from the middle—not the finish line. And so are you.

Thank you for being part of this journey. May June 10th mark not just a launch, but a shared moment of truth, softness, and strength.

We rise,We shine,We begin again—together.

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